Privacy Policy

Last updated: July 9, 2026

Thribes how Seranova (“Seranova,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you visit, use our services, communicate with us, or makee “Site”).

By accessing or using the Site, you acknowledge the practices described in this Privacy Policy.

1. Personal Information We Collect

The personal information we collect depends on how you interact with the Site.

Information You Provide

We may collect information you provide directly to us, including:

• Your name

• Email address

• Telephone number

• Billing and shipping addresses

• Account login information

• Products viewed, added to your cart, or purchased

• Order details, including product size, quantity, and preferences

• Communications you send through our Contact page or customer-support channels

• Reviews, feedback, survey responses, or other information you voluntarily submit

Payment Information

Payments are processed through Shopify and third-party payment providers. These providers may collect your payment card number, billing details, bank information, or digital-wallet information.

Seranova does not directly store complete payment card numbers.

Information Collected Automatically

When you visit or interact with the Site, we and our service providers may automatically collect information such as:

• IP address

• Browser and device type

• Operating system

• Device identifiers

• General geographic location

• Referring website

• Pages and products viewed

• Links or advertisements clicked

• Shopping-cart activity

• Checkout activity

• Date and time of visits

• Cookie and tracking-technology information

• Information about how you interact with emails or advertisements

Information From Other Sources

We may receive information from Shopify, payment processors, shipping providers, advertising platforms, analytics providers, social-media platforms, fraud-prevention services, and other service providers that help us operate the Site.

2. How We Use Personal Information

We may use personal information to:

• Operate, maintain, and improve the Site

• Process and fulfill purchases

• Confirm orders and send transaction updates

• Arrange payment, shipping, delivery, returns, and refunds

• Create and manage customer accounts

• Provide customer support

• Respond to questions, complaints, or requests

• Remember items placed in your cart

• Personalize products, content, and advertisements

• Send marketing messages when permitted by law

• Measure the effectiveness of advertising campaigns

• Analyze website traffic and customer activity

• Detect, investigate, and prevent fraud or unauthorized transactions

• Protect the security of the Site, customers, and our business

• Enforce our policies and agreements

• Comply with tax, accounting, legal, and regulatory obligations

• Establish, exercise, or defend legal claims

3. Legal Bases for Processing

Where applicable law requires a legal basis, we process personal information based on one or more of the following:

• Contract: Processing is necessary to provide products or services you requested.

• Consent: You have given us permission, such as for certain marketing or advertising activities.

• Legitimate interests: Processing is necessary for our legitimate business interests, including improving the Site, preventing fraud, providing support, and marketing our products, where those interests are not overridden by your rights.

• Legal obligation: Processing is required to comply with applicable laws.

• Protection of rights: Processing is necessary to protect the rights, safety, or property of Seranova, our customers, or others.

You may withdraw your consent at any time where processing is based on consent. Withdrawal does not affect processing that occurred before consent was withdrawn.

4. Cookies and Tracking Technologies

We and our service providers may use cookies, pixels, tags, web beacons, software development kits, local storage, and similar technologies.

These technologies may be used to:

• Keep the Site functioning

• Remember your preferences

• Maintain your shopping cart

• Keep you signed into your account

• Understand how visitors use the Site

• Diagnose technical problems

• Measure website and advertising performance

• Prevent fraud

• Show advertisements that may be relevant to your interests

Some cookies are necessary for the Site to operate. Other cookies may be used for analytics, personalization, or advertising.

Where required by law, we will request consent before using non-essential cookies. Where available, you can manage your choices through the cookie-preference tool displayed on the Site. You may also control cookies through your browser settings. Disabling cookies may prevent some Site features from working properly.

5. Advertising and Analytics

We may work with analytics and advertising providers to understand Site activity, measure advertisements, and display personalized advertising.

These providers may collect identifiers, device information, browsing activity, purchase activity, and interactions with the Site. They may combine this information with information collected through other websites or services.

Under certain privacy laws, disclosing personal information to advertising partners for personalized or targeted advertising may be considered a “sale,” “sharing,” or use for “targeted advertising,” even when no money is exchanged.

Where required, you may opt out through the privacy or cookie-preference tools available on the Site or by submitting a request through our Contact page.

6. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients:

Shopify

Our store is hosted by Shopify. Shopify processes information necessary to provide the Site, customer accounts, shopping-cart features, checkout services, fraud prevention, and other ecommerce functionality.

Payment Providers

We may disclose transaction information to payment processors, banks, digital-wallet providers, and financial institutions to process or refund payments and detect fraud.

Fulfillment and Shipping Providers

We may disclose names, addresses, telephone numbers, email addresses, and order details to warehouses, suppliers, fulfillment partners, and shipping carriers responsible for preparing and delivering orders.

Technology and Business Providers

We may use hosting providers, analytics services, customer-support platforms, email providers, security services, accounting providers, cloud-storage providers, and other vendors that perform services for us.

Advertising Partners

We may disclose online identifiers, browsing activity, and purchase-related information to advertising and social-media platforms for measurement, marketing, and personalized advertising, subject to applicable consent and opt-out requirements.

Professional Advisers

We may disclose information to lawyers, accountants, insurers, auditors, consultants, and other professional advisers where reasonably necessary.

Legal and Safety Reasons

We may disclose information when we reasonably believe disclosure is necessary to:

• Comply with applicable law, regulation, subpoena, court order, or legal process

• Respond to lawful government requests

• Investigate fraud, security incidents, or illegal activity

• Enforce our agreements or policies

• Protect the rights, property, health, or safety of Seranova, our customers, or others

Business Transactions

Personal information may be disclosed or transferred as part of a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction.

7. Sale or Sharing of Personal Information

We do not sell personal information for money.

However, certain advertising and analytics activities may be legally considered the sale or sharing of personal information or the use of personal information for targeted advertising.

Depending on where you live, you may have the right to opt out of these activities. You may submit an opt-out request using the privacy tools available on the Site or through our Contact page.

We do not knowingly sell or share the personal information of individuals under 16 years of age.

8. Marketing Communications

Where permitted by law, we may use your email address or telephone number to send information about products, promotions, abandoned carts, special offers, or store updates.

You may unsubscribe from promotional emails by selecting the unsubscribe link included in the message. Where text-message marketing is offered, you may follow the opt-out instructions included in the message.

You may continue receiving non-promotional communications related to orders, transactions, account activity, security, or customer-service requests.

9. Data Retention

We retain personal information for as long as reasonably necessary to:

• Provide our products and services

• Complete and document transactions

• Maintain business and financial records

• Provide customer support

• Prevent fraud and abuse

• Resolve disputes

• Enforce agreements

• Comply with tax, accounting, legal, and regulatory requirements

The retention period may vary depending on the type of information, why it was collected, and applicable legal obligations.

When information is no longer required, we may delete, anonymize, or securely dispose of it.

10. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no internet transmission or electronic storage system is completely secure. We cannot guarantee the absolute security of personal information.

You are responsible for maintaining the confidentiality of your account credentials and should contact us through the Contact page if you believe your account or personal information has been compromised.

11. International Transfers

Seranova, Shopify, and our service providers may process or store personal information in countries other than the country where you live, including the United States and Canada.

These countries may have privacy laws that differ from those in your jurisdiction. When required, we use appropriate measures intended to protect personal information transferred internationally.

Information stored in another country may be accessible to courts, law-enforcement agencies, or government authorities in that country in accordance with applicable law.

12. Your Privacy Rights

Depending on where you live, you may have the right to:

• Request access to personal information we hold about you

• Request correction of inaccurate or incomplete information

• Request deletion of personal information

• Request a portable copy of certain information

• Restrict or object to certain processing

• Withdraw consent

• Opt out of targeted advertising

• Opt out of the sale or sharing of personal information

• Request information about categories of personal information collected or disclosed

• Appeal the denial of a privacy request

• Submit a complaint to a privacy or data-protection authority

These rights may be subject to exceptions and limitations under applicable law.

To submit a privacy request, use the Contact page available on the Site and clearly state that your message concerns a privacy request. We may need to verify your identity before completing the request.

You may use an authorized agent to submit a request where permitted by law. We may request evidence that the agent is authorized to act on your behalf.

We will not unlawfully discriminate against you for exercising your privacy rights.

13. European and United Kingdom Residents

Residents of the European Economic Area, Switzerland, or the United Kingdom may have rights under applicable data-protection laws, including the rights to access, correct, delete, restrict, or object to processing and to receive certain personal information in a portable format.

You may also lodge a complaint with the data-protection authority responsible for your location.

Where we transfer personal information internationally, we may rely on approved contractual protections or other legally recognized transfer mechanisms.

14. Canadian Residents

Canadian residents may request access to or correction of their personal information and may withdraw consent, subject to applicable legal and contractual restrictions.

You may also submit a complaint regarding our personal-information practices through the Contact page. If a complaint is not resolved, you may have the right to contact the Office of the Privacy Commissioner of Canada or the applicable provincial privacy authority.

15. United States Residents

Residents of certain U.S. states may have rights relating to access, correction, deletion, portability, targeted advertising, and the sale or sharing of personal information.

Where applicable, you may exercise these rights using the privacy tools available on the Site or through the Contact page. We may request information necessary to verify your identity and determine whether the relevant law applies.

16. Children’s Privacy

The Site is intended for a general audience and is not directed to children under 13 years of age.

We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child without legally valid authorization, we will take reasonable steps to delete it.

A parent or legal guardian who believes a child has submitted personal information may contact us through the Contact page.

17. Third-Party Websites

The Site may contain links to websites, platforms, or services operated by third parties. We do not control and are not responsible for the privacy, security, or content practices of those third parties.

You should review the privacy policies of third-party services before providing them with personal information.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, services, or legal obligations.

The revised policy will be posted on the Site with a new “Last updated” date. Changes become effective when the updated policy is posted unless otherwise stated.

19. Contact Us

For questions, concerns, complaints, or requests concerning this Privacy Policy or your personal information, please submit a message through the Contact page available on the Site.

When contacting us about a privacy matter, include “Privacy Request” in your message and provide enough information for us to understand and respond to your request.